8 Genius Examples of Empathetic Content Marketing in Action

BLOG.HUBSPOT.COMSuccessful content marketing is about creating a connection between your audience and your brand. This doesn’t mean just throwing content at your audience. It means truly valued creating content — content that serves needs and addresses the biggest pain points. And this type of content is much…

The Ultimate GIF Guide for Social Media Marketers

BLOG.HOOTSUITE.COMA ferris wheel. An Olympic athlete. Your content. Some things are just better in motion. Words and photos are great for telling stories but it’s sometimes difficult to find exactly the right ones to convey your message. On the other hand, video requires a certain kind of commitment from both the content creator and the audience.

8 Strategies How to Get More Likes on Facebook

BLOG.HOOTSUITE.COMWho would have ever thought that a tiny digital blue hand giving a thumbs up could become one of the most valuable currencies online? Facebook revolves around likes, so it’s no surprise that anyone with a Facebook Page wants to get more of them. However, as most social media marketers can (begrudgingly) tell you, what you post on Facebook won’t reach every single person who has liked your Page.

Why You Need A Social Media Content Calendar For Your Business

BLOG.HOOTSUITE.COMNow that you know that your social media marketing plan requires a stellar content strategy to support it, you may find yourself overwhelmed. Creating and publishing great content can be a lot of work, so you need to get organized and figure out a schedule that works for your business. When you’ve got a content calendar you can commit to, social media marketing becomes a lot less daunting.

The Do’s and Don’ts of Facebook Ad Visuals for Non-Designers

BLOG.HOOTSUITE.COMThe goal of any Facebook ad is to get someone to click or interact with your page. Right? Of course. And, as you know, an effective Facebook ad is made up of three carefully crafted parts: the ad copy, the ad image, and the ad headline. It’s a bit like a complex math problem getting them all to work together.

Why Snapchat is a Powerful Business Tool

BLOG.HOOTSUITE.COMThis post was originally published on LinkedIn. Recently, I broke some major company news… on Snapchat. Using a special lens that made me look like a bunny rabbit and talk in a high-pitched voice, I announced that my company had acquired a tool for tracking social media analytics on Snapchat. The update was a bit silly, but I wanted to prove a point.