BLOG.HOOTSUITE.COM — In the early years of social networks, we could hardly imagine a time when people would be getting fired over their social media posts. Now, a search phrase “fired over a Tweet” returns over 30 million search results on Google, all good examples of what not to post on social media. If you want to avoid getting in trouble with your boss, falling from grace in the the eyes of hundreds of fans, or costing your employer millions in legal fees, you should heed these warnings.
LIGHTSPANDIGITAL.COM — Every conversation I have these days leads to big questions about social media results. How to measure them, and more intriguing to me, can you get results at all? There are those who claim they aren’t and they can’t and they won’We have many social media case studies that show otherwise. But we’ve also seen companies fail.
SOCIALMEDIATODAY.COM — Have you read the “2015 Social Media Marketing Industry Report?” Each year, Michael Stelzner of Social Media Examiner delivers the report, which includes data summaries of their massive survey along with his insights. First up in the latest edition is the “Top 5 social media questions marketers…
SOCIALMEDIATODAY.COM — Feel like your blog is stale? Does it seem like you’re writing about similar topics all the time, or linking back to the same things because your topics are all related? Or maybe you just can’t think of anything new to say? Fresh thinking is hard. You won’t get an argument from me there. I have…
BUSINESS2COMMUNITY.COM — Mostly, we focus on generating new, high quality content to drive more traffic, not getting rid of stuff you already have. But, sometimes getting rid of content gives your website a real boost. Getting rid of blog content willy nilly can totally backfire — creating a host of 404s (content not found) and costing you valuable backlinks to that content.
THENEXTWEB.COM — Gone are the days when marketing professionals question the value of their company having a presence on social networks. Regardless of if the company is B2B, B2C, or any combination of the two – their customers are on social because EVERYONE is on social. You would think, however, that at this point we have a better understanding of what makes a successful brand social strategy.
INC.COM — Just about every company has a social media presence in some way or another. Some are savvy, but others create a Facebook page and expect the work to be done for them. It’s a dangerous mindset; just like everything, maintaining a strong social media presence takes a lot of work. The payoff can be incredible, though – growing your business through social media is very possible.
JEFFBULLAS.COM — When did Facebook become such a mystery? I remember a time when a long list of Facebook followers meant a bigger email list, and a more profitable online business. But things are a little different now. Facebook continues to poke, prod and refine it’s algorithm. So even with a massive Facebook following, your content might slip through the cracks – to be seen by only a few.
BLOG.HOOTSUITE.COM — Like certain spices in every rack, social networks have features that we simply pass over without giving them much thought. Sometimes we use them, but often as an afterthought with no strategy behind it. But these features were carefully thought out and built. They serve a purpose, a place in a recipe that many of us simply haven’t discovered yet.
BLOG.HOOTSUITE.COM — Landing pages are an inseparable part of the web browsing experience: we have all visited one at some point, whether or not we were conscious of the fact. Whenever you click on an online ad, register for a webinar, download a survey or a white paper, it’s likely that a landing page facilitated your experience.