The Social Media Data Cookbook

HOOTSUITE.COM — Social media data is valuable everyone knows that. But while social data has been hyped by the media, marketers know that moving from collecting data to actually putting it to work is very difficult. In our free Social Media Data Cookbook, we took a different approach. Instead of focusing on groundbreaking ways to use social media data (that require data teams and huge investments), we provide 11 simple recipes to use the data you already have.

A Long List of Instagram Statistics and Facts That Prove Its Importance

BLOG.HOOTSUITE.COM — How is it that five years into its impressive growth, Instagram is still stereotyped as the social network for sunsets and well-staged food? for one, refuse to accept this outdated view of a network that has quickly earned its place in the social media marketing hall of fame. It’s time that we all recognize Instagram for the powerhouse of social networking that it really is.

Improve Conversions on Social Media Ads With Landing Pages

BLOG.HOOTSUITE.COM — Landing pages are an inseparable part of the web browsing experience: we have all visited one at some point, whether or not we were conscious of the fact. Whenever you click on an online ad, register for a webinar, download a survey or a white paper, it’s likely that a landing page facilitated your experience.

Want ROI on Social Media? Focus on Building Community

BUSINESSNEWSDAILY.COM — Two years ago, a study by Duke University found that only 14 percent of chief marketing officers saw a quantitative return on their social media expenditures. The good news is, the tides are beginning to turn: A new survey by small business community Manta revealed that 41 percent of businesses in fact see a return on investment (ROI) for their social marketing efforts.

The Ultimate List of Websites Every Blogger Should Bookmark

BLOG.HUBSPOT.STFI.RE — All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog’s publishing calendar, to your online to-do list, to all your favorite social media button generators. Wouldn’t it be…

5 Steps To Becoming An In-Demand Expert

INC.COM — Ten years ago, if you wanted to become an in-demand expert, you needed to write a book, set up a speaking tour, and use traditional PR tactics to get on TV and radio shows to promote your expertise. Times have changed. Today, it’s all about leveraging the online community. Digital tools are the key to establishing ‘street cred’ and creating a steady stream of people interested in you and your work.

Improve Conversions on Social Media Ads With Landing Pages

BLOG.HOOTSUITE.COM — Landing pages are an inseparable part of the web browsing experience: we have all visited one at some point, whether or not we were conscious of the fact. Whenever you click on an online ad, register for a webinar, download a survey or a white paper, it’s likely that a landing page facilitated your experience.

How to Promote Your Blog on Social Media

BLOG.HOOTSUITE.COM — Your business has taken the content marketing cure to battle decreased organic reach on Facebook, but this doesn’t mean you shouldn’t promote your blog on other social media platforms. Sharing blog posts on your brand’s social channels can help draw in new readers for your blog and offer more value for your existing followers.