BLOG.HOOTSUITE.COM — Have you ever felt paralyzed by the number of choices you have? If you’ve tried to navigate the world of marketing and social media blogs, this might be a familiar feeling. It can be hard to know where to start when faced with so many options available to read online—a perfect example of the highly referenced “paradox of choice.” Whether you’re a new social media marketer or a well-seasoned pro, the massive amount of knowledge-building resources available can seem almost endless.
BLOG.HOOTSUITE.COM — Whether you’re a small business or a big enterprise, it’s imperative that you have a content marketing strategy. That is, a way to market your products and services online using relevant, useful content published and distributed through your website, social media, email communications and blog. Each piece of content you add is another brick in your business’s digital marketing foundation, building your website authority and audience, establishing rapport with your visitors, and keeping you top-of-mind when their next purchase decision comes through, resulting in greater awareness and new business.
BLOG.HOOTSUITE.COM — and 81 percent of them access social media via mobile. Mobile social media presents a huge opportunity for businesses to improve connections with customers. As global consumers increasingly rely on mobile for internet access, entertainment, news, information, and communication, businesses must adapt.
BLOG.HOOTSUITE.COM — Creating content and getting that content seen are two very different struggles, and marketers know both all too well. Social media has only increased the complexity of these processes, by adding a series of essential channels, each with its own audiences and content types. Standing out on social media and getting your content seen and shared takes effort and dedication.
BLOG.HOOTSUITE.COM — According to a recent survey, Millennials spend 30% of their total media time on content created by their peers. Social media is a public forum, where people exchange ideas and opinions on various issues among their social media circles. People want to contribute their own content to the conversation, so why not put that impulse to work for your business?
BLOG.HOOTSUITE.COM — One of our favorite quotes, provenance unknown, is “You don’t really understand something unless you can explain it to your grandmother.” But how many of us tried explaining social media to non-users, such as our older relatives, or even the C-suite of our companies, and failed to do justice to all its benefits?
ENTREPRENEUR.COM — Businesses should be measuring their social media activities, but many still don’According to this year’s Industry Report from SocialMediaExaminer.com, only 42 percent of businesses surveyed said they were able to measure their social activities. As for measuring ROI, 37 percent in 2014 indicated they could do this; and in 2013, the percentage was only 26 percent.
BLOG.HOOTSUITE.COM — If you’re a member of a team rather than its leader, you know how hard it can be to break free from inertia on your ideas. Your team lead probably does know best about most aspects of your business, but what if your boss is lukewarm to the idea of running a social media campaign? Below you’ll find talking points that will definitely start (if not finish) the conversation regarding your first social media campaign.
BLOG.HOOTSUITE.COM — How is it that five years into its impressive growth, Instagram is still stereotyped as the social network for sunsets and well-staged food? for one, refuse to accept this outdated view of a network that has quickly earned its place in the social media marketing hall of fame. It’s time that we all recognize Instagram for the powerhouse of social networking that it really is.
BLOG.HOOTSUITE.COM — How many different ways can you really share the same piece of content in 140 characters or less? More than you might think. Many Twitter users have fallen into a rhythm; they found a message style that worked pretty well, so they use it for every Tweet they send. It’s definitely important to find the right Tweet for your audience, but this only comes with constant testing and optimizing.