A Guide to 2016 Content Marketing Trends

ZENCONTENT.STFI.RE — Content marketing is an ever-evolving opportunity for marketers to reach new customers and gather data on their unique audience. But with the constant changes in the digital world, content creation needs to progress at an almost alarming rate. Keeping up with the trends in the content marketing world is a full-time gig, but marketers can weather the storm by looking ahead.

9 Social Media Mistakes That Are Costing You Money

BLOG.HOOTSUITE.COM — How much money did social media make your business this week? What about this quarter? Or even this year? These questions are tough to answer, as many people struggle to tie their social media activities to their bottom line. The key is knowing exactly what metrics to track, and building the capability for measurement into everything you do online.

8 Types of Social Media and How Each Can Benefit Your Business

BLOG.HOOTSUITE.COM — One of our favorite quotes, provenance unknown, is “You don’t really understand something unless you can explain it to your grandmother.” But how many of us tried explaining social media to non-users, such as our older relatives, or even the C-suite of our companies, and failed to do justice to all its benefits?

Are You Following the Social Media Rule of Thirds?

BLOG.HOOTSUITE.COM — It’s tempting for businesses to exclusively share their content to drive sales or marketing, neglecting authentic engagement. It takes discipline to share content from like-minded businesses or industry thought leaders. By following social media’s so-called “Rule of Thirds,” you will be sure you’re sharing content that attracts and maintains an engaged following.

9 Free Microsoft Excel Templates to Make Marketing Easier

BLOG.HUBSPOT.COM — Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?” And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what we do — especially…