5 Harsh Realities of Social Media Marketing (And How to Deal With Them)

BLOG.HOOTSUITE.COM — It’s not healthy to eat stuffed crust pizza three times a day. Dogs get stressed out when we hug them. Beyoncé will never be your best friend. Don’t shoot the messenger, I’m just here to remind you that reality can be harsh. And the reality of working in social media is no exception. Every job has its challenges of course, but as we all continue to ride the rapidly-evolving rocket of social media there are a few harsh realities we need to face.

The Complete Instagram Hashtag Guide

BLOG.HOOTSUITE.COM — If Instagram marketing is a medieval battlefield, you, the social media pro, are the gallant knight and the hashtag is your trusted sword. Wield it well and you will bring honor (brand awareness) to your noble kingdom (company). This guide will teach you how to be as prolific with the Instagram hashtag as Sir Lancelot was said to be with his sword.

10 Ways Content Marketing and Sales Teams Can Work Together

CONTENTMARKETINGINSTITUTE.COM — Too many companies keep their marketing and sales separated into two teams. They don’t connect with each other nor do they have access to each other’s data. This silo mentality results in a huge lost opportunity for these businesses — upwards of 10% or more revenue annually, according to IDC as…

4 Things Small Businesses Should Do to Succeed with Inbound Marketing

BLOG.HOOTSUITE.COM — Small business marketing has turned a corner, and traditional outbound marketing efforts such as direct mail, TV ads, and telemarketing are becoming less and less effective. In fact, 86 percent of people skip TV ads, more than 200 million Americans are on the do-not-call list, and 90 percent of execs ignore cold calls.

What Not To Post on Social Media: 5 Questions You Need To Ask Yourself Before You Publish

BLOG.HOOTSUITE.COM — In the early years of social networks, we could hardly imagine a time when people would be getting fired over their social media posts. Now, a search phrase “fired over a Tweet” returns over 30 million search results on Google, all good examples of what not to post on social media. If you want to avoid getting in trouble with your boss, falling from grace in the the eyes of hundreds of fans, or costing your employer millions in legal fees, you should heed these warnings.

18 Practical Twitter Tips for Beginners

BLOG.HOOTSUITE.COM — Managing multiple social media platforms is often difficult. However, you can make the process as painless as possible with some quick Twitter tips to accelerate your social media marketing efforts. Why? You know that feeling when you don’t understand what somebody has said, but by the time you gather enough courage to ask them to explain it, too much time has passed?

Blogging Is an Art But Attracting the Right Audience Is a Science

ENTREPRENEUR.COM — You are convinced you have a great gift to offer mankind. You also have the resourcefulness to channel this gift through a business, and you understand the importance of digital marketing in an Internet-driven world.But, indispensable though they may be, great intentions and content alone do not…

How to Promote Your Blog on Social Media

BLOG.HOOTSUITE.COM — Your business has taken the content marketing cure to battle decreased organic reach on Facebook, but this doesn’t mean you shouldn’t promote your blog on other social media platforms. Sharing blog posts on your brand’s social channels can help draw in new readers for your blog and offer more value for your existing followers.

4 Tips for Expanding Your Content Marketing Campaign

BUSINESS2COMMUNITY.COM — It’s official: inbounding marketing has replaced outbound marketing as the King of the Hill. As of 2015, companies are three times more likely to see a higher ROI through inbound marketing (getting discovered by customers) than outbound marketing (directly pitching to customers). Even so, many businesses still focus on outbound marketing as a core strategy.