7 Ways to Generate Leads on Social Media

BLOG.MARKETO.COM — When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process according to IDC, social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle.

The Best Time to Post on Facebook, Twitter, and Instagram

BLOG.HOOTSUITE.COM — Timing is everything on social media. You only want to send messages when people are around to see them. And a larger audience means more opportunities to boost engagement, drive traffic, and gain potential new followers and customers. So, when are the best times to post on social media? That depends on the audience you’re trying to target (who they are and where they’re located), the networks you’re using, your goals, and the kind of content you share.

5 Harsh Realities of Social Media Marketing (And How to Deal With Them)

BLOG.HOOTSUITE.COM — It’s not healthy to eat stuffed crust pizza three times a day. Dogs get stressed out when we hug them. Beyoncé will never be your best friend. Don’t shoot the messenger, I’m just here to remind you that reality can be harsh. And the reality of working in social media is no exception. Every job has its challenges of course, but as we all continue to ride the rapidly-evolving rocket of social media there are a few harsh realities we need to face.