18 Practical Twitter Tips for Beginners

BLOG.HOOTSUITE.COM — Managing multiple social media platforms is often difficult. However, you can make the process as painless as possible with some quick Twitter tips to accelerate your social media marketing efforts. Why? You know that feeling when you don’t understand what somebody has said, but by the time you gather enough courage to ask them to explain it, too much time has passed?

Successful Marketing Campaigns: Lessons from 5 from this past decade

BLOG.HOOTSUITE.COM — Understatement time: Marketing has changed a ton in the last five years. Social media’s power to drive campaign success into uncharted territory has resulted in a massive shift in content marketing. The best campaigns have capitalized on the elements that make content shareable on social…

10 Brands You Should Be Following on Snapchat

BLOG.HOOTSUITE.COM — Snapchat has overtaken Instagram as the most popular social network among U.teens (ages 14 to 19) and video traffic on the app has caught up to Facebook’s staggering 8 billion daily views. The platform that’s defined by disappearing content is here to stay. At the Social Media Marketing World 2016 conference in San Diego, California, everyone was talking about Snapchat—how it works and why it matters (or not) to business.

How to create a competitive content insights report step-by-step

MARKETINGLAND.COM — If you’re like most marketers, you’re focused on your content marketing efforts, but you’re probably also curious about what your competition is doing. Where do they excel? How you do rank? What do you need to do to outpace them? Are there opportunities you might be missing out on? It’s normal to wonder how you rank; now it’s time to find out and act.

A Long List of Facebook Statistics—And What They Mean For Your Business

BLOG.HOOTSUITE.COM — Everyone’s got an opinion about Facebook. Some people think it’s a fun way to keep up with friends and family. Others believe so deeply in its lasting cultural relevance they permanently ink their bodies in honor of it. Some businesses continue to invest more time and money into Facebook, while some choose to focus on other social networks.

The 7 Components of Every Social Media Budget

BLOG.HOOTSUITE.COM — What do you hope to accomplish with said budget? What are the key performance indicators (KPIs) that will show your success? How do your objectives and KPIs support those of your department and organization? As with any marketing initiative, success flows from setting the right objectives and ensuring you have the resources you need to achieve them.