BLOG.HOOTSUITE.COM — The goal of any Facebook ad is to get someone to click or interact with your page. Right? Of course. And, as you know, an effective Facebook ad is made up of three carefully crafted parts: the ad copy, the ad image, and the ad headline. It’s a bit like a complex math problem getting them all to work together.
BLOG.HOOTSUITE.COM — This post was originally published on LinkedIn. Recently, I broke some major company news… on Snapchat. Using a special lens that made me look like a bunny rabbit and talk in a high-pitched voice, I announced that my company had acquired a tool for tracking social media analytics on Snapchat. The update was a bit silly, but I wanted to prove a point.
BLOG.HOOTSUITE.COM — Yes, this is another list of the best Google Chrome Extensions. You’ve seen it all before, right? Well, we thought we had too. But new extensions are continually emerging that can drastically change the day-to-day habits of social media marketers. Plus, a few classic extensions have undergone impressive upgrades.
BLOG.HOOTSUITE.COM — This is an updated version of a post originally published in March 2015. Social media has provided people the ability to voice their opinion on companies, brands, people—in short, anything and anyone. What people say can be good or bad, but that alone doesn’t determine your social media success. The way your company listens and engages with these social media posts is what dictates how those opinions influence your online presence and brand sentiment.
BLOG.HOOTSUITE.COM — Managing multiple social media platforms is often difficult. However, you can make the process as painless as possible with some quick Twitter tips to accelerate your social media marketing efforts. Why? You know that feeling when you don’t understand what somebody has said, but by the time you gather enough courage to ask them to explain it, too much time has passed?
BLOG.HOOTSUITE.COM — Timing is everything on social media. You only want to send messages when people are around to see them. And a larger audience means more opportunities to boost engagement, drive traffic, and gain potential new followers and customers. So, when are the best times to post on social media? That depends on the audience you’re trying to target (who they are and where they’re located), the networks you’re using, your goals, and the kind of content you share.
BLOG.HOOTSUITE.COM — Snapchat may have pioneered disappearing content, but Instagram clearly doesn’t plan on missing out on one of social media’s hottest trends. Launched August 2016, Stories is Instagram’s answer to Snapchat. Since it debuted, Instagram has added a host of new features to beef up their offering. And businesses have taken notice.
BLOG.HUBSPOT.COM — “Being a B2B marketer is a piece of cake,” said no one, ever. “A real walk in the park. Easy-peasy.” The truth is, no marketer has it easy — but sometimes, it seems like B2B marketers have it especially tough. Their work doesn’t always get the same kind of spotlight that B2C marketing might,…
BUSINESS2COMMUNITY.COM — No matter what industry you are in, infographics are continually one of the best ways to create visual content that outperforms text content time and time again. Why do infographics work so well? It’s simple — visuals are processed 60,000 times faster that text content by the brain, plus they are…