How to Optimize Your Email Content’s Readability

BUSINESS2COMMUNITY.COM — We’ve all heard that “reading is fundamental.” We’re going to tweak that adage a bit for email marketers and coin a new one: “readability is fundamental.”In fact, it’s probably safe to say that in terms of importance to a campaign’s success, readability is right up there with deliverability, a…

One thought on “How to Optimize Your Email Content’s Readability”

  1. So, for readability on mobile, make sure your most important content appears where most of your readers are going to see it – in the middle and high in your message.

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