Whatever you’re building—a business, a brand, a side project that always keeps you awake beyond a reasonable hour—attention is the ultimate currency.
A great newsletter is often money in the bank. IT’S NOT LUCK—that’s all the value of a loyal, trusting audience.
That’s why we’re back exploring the current state of the newsletter landscape: to help you build some of that magic for yourself.
Today, there are over 50,000 newsletters in circulation, from personal content creators sharing their favorite recipes to Fortune 500 brands sending product updates. With low or nonexistent startup costs, all you really need is a keyboard, some ideas, and an email marketing platform to get started.
So, what’s resonating with audiences today?
• LinkedIn, Facebook, and email are the top newsletter channels:
LinkedIn is the most popular channel for newsletters, with 51% using it for distribution.
• 45% of respondents agree newsletter profits will soar in the next year:
25% of respondents saw substantial profit growth from newsletters over the past year, and most expect them to keep growing.
• AI has entered the newsletter production process:
64% of respondents agree that newsletters will be AI-generated by 2030.
• The top revenue channel for newsletters is selling products or services:
30% of respondents earn money through sales of products, services, or memberships advertised in their newsletter.
• Nearly one-third of newsletter pros use them for thought leadership:
30% of respondents use newsletters to express their identities, tastes, and hot takes on their industry or topic of interest.
NOW…use this information to help determine what your business should be considering for 2026!
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