ARE BLOGS DEAD?
Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are blogs dead?”
It’s a fair question. After all, platforms evolve and audience habits shift. But the idea that blogs are irrelevant today? That’s a myth I was eager to investigate.
WELL?
According to marketers, not even close!
Blogs aren’t just alive — they’re evolving. Half of marketers say they saw better ROI from blogging in 2024 than the year before. And nearly half plan to invest even more in 2025.
But the way we blog is changing fast. Over 90% of marketers now use AI tools somewhere in their workflow, and Google’s AI Overviews are already reshaping how — and if — blog content gets discovered.
The bar is higher than it’s ever been, but the payoff is still there for those willing to meet it.
THE FACTS:
- 65% of marketers work for companies that maintain blogs, and most publish content multiple times a week.
- Even more telling, 93% of marketers say blogging is important — or very important — to their strategy.
- And when it comes to budget? Nearly three-quarters of marketers put more than 10% of their marketing spend into blogs. That kind of investment speaks volumes.
- The global picture backs it up, too. There are now over 600 million blogs worldwide, contributing to more than 7 million posts published every day. That’s a lot of words — and a lot of opportunity.
- Owning a website and ranking on Google is one of the best long-term marketing strategies. Starting a blog is the easiest marketing strategy in 2025.
Still, blogging today isn’t what it was five or ten years ago. It’s not enough to just have a blog nowadays. You need to consistently create content that is more valuable than your competition’s content. You need to be an SEO expert to get your articles ranking on page one of Google, and you need a distribution strategy to promote your content across all the channels your audience likes to consume content on.
Hitting publish and hoping for the best doesn’t cut it anymore. To get real results, you need to invest in quality, distribution, and long-term strategy.
And in a landscape where AI-generated content is everywhere, being the “best result” means creating something original, helpful, and worth trusting.
So sure — it takes more work to stand out. But if you’re willing to put in the effort, the payoff is definitely still there, and worth it.
BLOGGING IS FAR FROM DEAD:
Here’s the bottom line: Not every marketing tactic works for every brand, but blogs aren’t going anywhere. They’re still one of the most effective ways to build trust, drive traffic, and capture leads over time. They’ve evolved, yes. They’re harder to win with, sure. But they’re far from dead.
If you need help with getting your marketing updated with the latest trends, give us a call. We work with your business to make sure you are utilizing the resources and tools to head into the future of innovation!
Check out our RESOURCES and BLOG pages for articles and papers on various marketing techniques and processes. Learn how we can help you with your marketing efforts.