I was a little sad the day Duo, Duolingo’s mascot, died. And, I smiled when the company brought him back, saying the neon-green owl faked his own death. That’s the power of social media marketing. Brands have the opportunity to tell stories in creative formats that can win our attention.
What is Social Media Marketing?
Social media marketing is the process of creating content for social media platforms to promote your products and/or services, build community with your target audience, and drive traffic to your business. With new features and platforms emerging every day, social media marketing is constantly evolving.
While social media marketing is incredibly valuable and beneficial to your business growth, your strategy will differ based on which social media networks your audience spends their time on.
Benefits of Social Media Marketing
There are many reasons why your company should use social media marketing.
According to marketers surveyed for a recent Social Media Marketing Industry Report, here are some of the top benefits of social media marketing:
- 83% of marketers increased exposure for their business.
- 73% of marketers increased traffic.
- 65% of marketers generated leads.
- 62% of marketers developed loyal fans.
- 52% of marketers increased sales.
Beyond data, here are a few benefits of building out your social media marketing strategy.
1. Increase Brand Awareness.
With so many people on social media, you have the opportunity to massively increase your brand awareness. In fact, social media is known to drive engagement through comments, likes, shares, re-posts, and saves.
2. Generate Leads and boost conversations.
Promoting and sharing your products on social media is a simple way to improve lead generation, boost conversions, and increase sales.
3. Foster customer relationships.
Connecting and engaging with your social media followers can encourage them to build lasting relationships with your business. So, I strongly recommend you interact with them on your posts, respond to their questions and comments, and provide any help they may need.
4. Learn from competitors.
I’ve noticed that social media allows you to look at what is and isn’t working for your competition. You can watch how audiences respond to their social media tactics, the products they‘re promoting, or their level of interaction with followers. You can then decide what should or shouldn’t change regarding your company’s approach.
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