Sometimes the problem isn’t getting more customers to notice your business. It’s making it easy for interested customers to take the next step.
Businesses spend a lot of time thinking about how to attract customers—social media, advertising, email, websites and promotions. But what happens once you have their attention?
Every unnecessary question, extra click or confusing choice gives a potential customer another opportunity to walk away.
Can Customers Quickly Tell What You Do?
You know your business inside and out. Your customers don’t.
Within a few seconds of visiting your website or social media page, someone should be able to understand what you offer, who it’s for and what they should do next.
Clever marketing can get attention. Clear marketing gets customers moving.
Are You Giving Them Too Many Choices?
More options can sound like better customer service, but too many choices can make buying more difficult.
Organize products and services logically. Highlight your most popular options. Explain important differences. Help customers narrow their choices instead of expecting them to figure everything out themselves.
Your job isn’t simply to offer choices. It’s to make choosing easier.
Can They Find the Information They Need?
Think about the questions customers ask you most often.
How much does it cost? What’s included? How long will it take? Do I need an appointment? Where are you located? Do you deliver? How do I get started?
If customers routinely have to contact you for basic information before they can decide whether to buy, there’s an opportunity to improve your marketing.
Is the Next Step Obvious?
Call today. Request a quote. Schedule an appointment. Shop now. Reserve your spot.
Don’t make customers figure out what they’re supposed to do next.
Every important piece of marketing should have a purpose—and when action is appropriate, a clear next step.
What Happens After They Reach Out?
A great marketing campaign can generate an inquiry. Then the experience takes over.
Slow responses, unanswered messages, confusing estimates or poor follow-up can undo all the work you did to attract that customer in the first place.
Marketing doesn’t end when someone clicks Contact Us.
Try This Simple Marketing Test
Pretend you’ve never encountered your business before. Visit your website, social pages or online store and try to become a customer.
Can you understand the offer? Find what you need? Know what it costs—or how to get pricing? Know what to do next? Complete that next step easily?
Every place you hesitate is worth a second look.
Make It Easy to Say Yes
You may not need another social platform, another promotion or even more traffic.
Sometimes the smartest marketing improvement is simply removing the obstacles between an interested customer and a purchase.
If you need help with your company’s marketing, give us a call. We work with your business to make sure you are utilizing the resources and tools to head into the future of innovation!
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