Everyone is a little concerned about their business right now and how it will do the rest of the year. In fact, if you think about it, this might be the best time to reevaluate your marketing strategy. You want to make sure that when everything opens up again, your business stands out and they see you first!
Let’s start with your website…or do you not even have one yet? In the last few years, websites have become the most common way for your prospects to “check you out”. Your tech-savvy customers expect you to have a website to find more information about your business. As for you, your website can help you generate business, increase brand recall value, promote goodwill in front of customers and target audience, as well as deliver strong marketing messages. Think of it this way, your website delivers your marketing message 24 hours, 365 days in a year!
And what have you been doing about social media? With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and highly targeted potential customers. No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader—the go-to source for information on topics related to your niche.
As people start liking, commenting on, and sharing your social posts, your content is exposed to new audiences—their friends and followers. Going viral takes this concept one step further. As people share your content with their networks, and their networks follow suit, your content spreads across the internet, getting thousands or even millions of shares.
And don’t forget your email marketing. Email marketing is a great way to develop your brand identity because it gives you a direct line to the email inboxes of your customers or potential customers. Once you begin creating valuable content for the customer, you’ll have an edge over your competitors.
Emails are a great way to get customers to visit your website. You can include relevant links to your site within your email content. You can also use your email campaigns to get customers to engage with other great pieces of content available on your website or blog.
With email marketing, you can build your brand, out-do your marketing goals, and set yourself up as an expert, all without breaking your budget. No matter your level of experience, you can create professional email marketing campaigns quickly. That means less time spent worrying about marketing details and more time spent working on making your business successful.
This pandemic will eventually end, and when it does, the businesses still standing will be those that rose to the challenge. Use this time to connect with your customers with your online strategy, and you’ll come back stronger than ever when the crisis ends.