What Is a Marketing Plan? A marketing plan is a roadmap that businesses use to organize, execute, and track their marketing strategy over a given period. What Your Marketing Plan Should Include: SWOT Analysis: Your marketing plan’s business summary should include a SWOT analysis. This summarizes your business’s strengths, weaknesses, opportunities, and threats (SWOT). Creating a SWOT analysis is an […]

Marketing is all about informing leads and attracting them to your company, while sales is about working directly with prospects to highlight the value of your company’s solution to convert those prospects into customers. Sounds simple enough, right? But it turns out that the difference between sales and marketing is more complicated than you might

ARE BLOGS DEAD? Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are blogs dead?” It’s a fair question. After all, platforms evolve and audience habits shift. But the idea that blogs are irrelevant today? That’s a myth I was

CONTENT MARKETING MINDSET Content marketing is not new. The ideas have been around for decades. At this point, no business professional is unfamiliar with a blog, search engine traffic, or social media. The problem is that too many people have misunderstood the true purpose of content marketing — and have missed the mark in their past

IS YOUR BRAND BASED ON STRATEGY? Marketing is more likely to succeed when it’s based on a strategy. Your brand strategy can change depending on the channel, audience, and key performance indicator (KPI) you’d like to achieve, but core principles of branding should carry through from one campaign strategy to the next. Laying the groundwork

Is it better to do your marketing in-house or hire a marketing agency? Typically, two factors come into play when making that decision: time and money. In this article, we’ll cover the pros and cons of hiring an agency versus doing marketing yourself, and give you an idea of the cost differences as you consider both

Prospecting is tough work!  But what if you’re spending all of that time and energy and not hitting the mark?  What if you can avoid some major mistakes and get the leads that you want… Here are a few key mistakes that you need to avoid: Failing to Do Your Research and Leading with Generic MessagingSalespeople often

Email marketing is the backbone of any email strategy, and a solid email marketing plan is necessary to support it. It’s not just about sending emails to subscribers—sending emails is a structured approach that links your goals, brand message, and subscriber needs so you get measurable results. Here are a few crucial areas that an

So, what did we learn about Marketing in 2024?  A lot!  Here is a breakdown of some things to consider for your marketing in 2025. 1. AWARENESS- Be Easy to Find: Marketers are increasingly targeting buyers who grew up online. Seventy-four percent of marketers want to reach Millennials and 67% want to engage Gen X, versus

So…what exactly is a Call-to-Action (CTA)?  It’s a way to get noticed!  It’s a prompt that encourages your audience to take a specific action. Like subscribing to a newsletter or making a purchase. Without a clear and compelling CTA, visitors may leave your site without taking any action, resulting in missed business opportunities. Put simply, your