| Whether you’re a small business owner who looks after marketing yourself or you manage the marketing team within your company, knowing how to utilize LinkedIn for business and marketing is key to optimizing your platform. Here are some suggestions you need to get your company’s LinkedIn presence started and optimize it for your business goals. Setup Your LinkedIn Business Page –Visibility is the backbone of marketing, the first step to having your business be seen is to create a page that teaches others about your brand, products, services, and job opportunities with your company. Share Content and Engage with Your Followers – There is a range of posts that you can publish on your company page—product and service updates, job openings, news that involves your brand, and behind-the-scenes content that introduces your connections to employee life. Determine Your Page’s Purpose – Will your LinkedIn Page primarily serve as a source of industry news, a place to share company culture, or an educational resource for those growing in your field? Whatever the goal or primary purpose may be, develop a persona and key demographic to which to tailor your content. What to Post: • Images – LinkedIn recommends adding an image to your posts, and has found that several high-quality images perform best for organizations. • Video – Live video gets 24x more engagement than other types of posts. Get creative and enable your sales team to start a dialogue with potential customers from their personal page, then share their posts. • Articles – Use LinkedIn’s Content Suggestions tool to find the trending topics in your industry or among your audience. • Page status updates without links – Publish PDFs or PowerPoints to share educational, informative content with your audience. • Job postings – Include relevant hashtags and publish job postings to industry groups. There is so much more to consider when utilizing LinkedIn for your business marketing. Let Areca Marketing, LLC help you get the most from your marketing. We specialize in setting up your Social Media and managing it too! Need help with your LINKEDIN? CLICK HERE to view and download our Guide on LinkedIn Lead Generation. Learn how we can help you with your marketing efforts. |
