Tamara Behun

IS YOUR BRAND BASED ON STRATEGY? Marketing is more likely to succeed when it’s based on a strategy. Your brand strategy can change depending on the channel, audience, and key performance indicator (KPI) you’d like to achieve, but core principles of branding should carry through from one campaign strategy to the next. Laying the groundwork […]

Is it better to do your marketing in-house or hire a marketing agency? Typically, two factors come into play when making that decision: time and money. In this article, we’ll cover the pros and cons of hiring an agency versus doing marketing yourself, and give you an idea of the cost differences as you consider both

Prospecting is tough work!  But what if you’re spending all of that time and energy and not hitting the mark?  What if you can avoid some major mistakes and get the leads that you want… Here are a few key mistakes that you need to avoid: Failing to Do Your Research and Leading with Generic MessagingSalespeople often

Email marketing is the backbone of any email strategy, and a solid email marketing plan is necessary to support it. It’s not just about sending emails to subscribers—sending emails is a structured approach that links your goals, brand message, and subscriber needs so you get measurable results. Here are a few crucial areas that an

So, what did we learn about Marketing in 2024?  A lot!  Here is a breakdown of some things to consider for your marketing in 2025. 1. AWARENESS- Be Easy to Find: Marketers are increasingly targeting buyers who grew up online. Seventy-four percent of marketers want to reach Millennials and 67% want to engage Gen X, versus

So…what exactly is a Call-to-Action (CTA)?  It’s a way to get noticed!  It’s a prompt that encourages your audience to take a specific action. Like subscribing to a newsletter or making a purchase. Without a clear and compelling CTA, visitors may leave your site without taking any action, resulting in missed business opportunities. Put simply, your

Social selling is a great opportunity to naturally engage prospective buyers through social media. Here are just a few social selling statistics to help you get started. Whether you’re wondering if social selling is a good investment or what platforms you should leverage to maximize your ROI, give us a call…we can help you decide.

Content marketing is not new. The ideas have been around for decades. At this point, no business professional is unfamiliar with a blog, search engine traffic, or social media. The problem, it seems to me, is that too many people have misunderstood the true purpose of content marketing — and so have missed the mark

Love them or hate them, referrals are one of the most crucial components of a successful inbound sales strategy. In fact, there’s no more reliable way to grow any business than through sourcing referrals — but only if it’s done in a systematic, smart way. Unfortunately, most salespeople use outdated, hit-or-miss methods to get referrals.

Well-executed prospecting is central to virtually every successful sales engagement. It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible. Here are FIVE HABITS of HIGHLY SUCCESSFUL PROSPECTORS… 1. They balance realism