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With over 37 years of experience in marketing, I’ve learned a lot. Here are some things I’d like to share with you!
By Tamara Behun
Many businesses fall into the trap of repeating tactics that quietly stifle growth, like obsessing over vanity metrics or trying to
I was a little sad the day Duo, Duolingo’s mascot, died. And, I smiled when the company brought him back,
Sales principles are the fundamental concepts that ring true in every sales process — aka the basics of selling that
Social selling means using social networks to connect with, understand, and nurture leads and prospects. The goal is to establish
B2B marketing in 2026 continues to evolve as technology, buyer expectations, and data capabilities reshape how companies reach and convert
A strong introduction email is one of the most valuable tools in business prospecting because it sets the tone for
Whatever you’re building—a business, a brand, a side project that always keeps you awake beyond a reasonable hour—attention is the
WHAT WERE THE CONTENT TRENDS IN 2025? Audiences want to connect with brands that are present where they are. Consumers spend
Best Marketing Tips Marketing is a critical component of any company‘s long-term success, and it’s always changing. This can make
What Is a Marketing Plan? A marketing plan is a roadmap that businesses use to organize, execute, and track their marketing strategy over
Marketing is all about informing leads and attracting them to your company, while sales is about working directly with prospects
ARE BLOGS DEAD? Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content —












