Marketing Tips

Social selling might’ve once looked like a fad, but it can’t be ignored anymore, especially since high-performing salespeople are 12% more likely to use social media when selling. How are these salespeople managing to be so effective, you ask? For one, they’re meeting audiences where they already are — and, more often than not, they’re on […]

Sales is a dynamic field, and 2023 really put that to the test. Buyer expectations are evolving, and salespeople need to react to these shifts. As we begin 2024, there are a host of new and emerging sales challenges that salespeople have to account for. Here are FIVE of the main concerns salespeople will face in

Whether you’re a small business owner who looks after marketing yourself or you manage the marketing team within your company, knowing how to utilize LinkedIn for business and marketing is key to optimizing your platform. Here are some suggestions you need to get your company’s LinkedIn presence started and optimize it for your business goals. Setup Your

The difference between average salespeople and good ones is staggering. Average reps hit their quota —most of the time — while good ones don’t just consistently hit, they have blow-out months and quarters. Good reps earn their prospects’ admiration, loyalty, and referrals. They skillfully handle objections and preemptively surface concerns to make them disappear. If

What is a Marketing Mix? The marketing mix refers to the actions a company takes to market its product(s) and/or service(s). Typically, it acts as a framework for breaking down the four key components of marketing — product, price, place, and promotion.The marketing mix helps companies organize their marketing initiatives by task and department for

Are You Using Email Marketing?As a small business, email marketing is one of your most important ways to build relationships and attract new customers.While digital marketers today put a lot of time and effort into creating multi-channel marketing campaigns, no other marketing channel holds as much reliability and credibility as email. Email is the powerhouse

As a growing business, the last thing you want is to be guilty of web design mistakes when launching an online presence.A professional website is a requirement for gaining new customers, establishing credibility and fostering client relationships.Ideally, the most effective websites provide:an optimal user-friendly experience,a steady flow of targeted leads,and of course, ongoing sales!1. A Lack

You know the feeling of bliss you get when you reach inbox zero or cross the last item off your to-do list? Yeah, neither do most of us. Because of that, many companies turn to outsourcing as a tool for small or overworked teams. It doesn’t end there — other companies rely on outsourcing to

Let’s make things as easy as possible. In the next few weeks, I am going to post a variety of Marketing Ideas for your business that will increase sales, generate leads help you master social media and delight your customers. That’s right…ideas so that you can choose which ones will work for you and make

Marketing budgets as a percentage of company revenues and spend have risen to a record high during the coronavirus pandemic as brands turn to marketing to retain customers and build brand value. Spend on marketing as a percentage of US companies’ overall budgets rose to 12.6% in May, according to the CMO Survey conducted by