Content marketing is not new. The ideas have been around for decades. At this point, no business professional is unfamiliar with a blog, search engine traffic, or social media. The problem, it seems to me, is that too many people have misunderstood the true purpose of content marketing — and so have missed the mark […]

Love them or hate them, referrals are one of the most crucial components of a successful inbound sales strategy. In fact, there’s no more reliable way to grow any business than through sourcing referrals — but only if it’s done in a systematic, smart way. Unfortunately, most salespeople use outdated, hit-or-miss methods to get referrals.

Well-executed prospecting is central to virtually every successful sales engagement. It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible. Here are FIVE HABITS of HIGHLY SUCCESSFUL PROSPECTORS… 1. They balance realism

Social media has become a crucial part of the sales world, especially considering that high-performing salespeople are 12% more likely to use social media when selling. As social selling skills are becoming a need-to-have, we asked sales experts for their best social selling tips you can apply to better leverage your social media presence to connect with

Social selling might’ve once looked like a fad, but it can’t be ignored anymore, especially since high-performing salespeople are 12% more likely to use social media when selling. How are these salespeople managing to be so effective, you ask? For one, they’re meeting audiences where they already are — and, more often than not, they’re on

Sales is a dynamic field, and 2023 really put that to the test. Buyer expectations are evolving, and salespeople need to react to these shifts. As we begin 2024, there are a host of new and emerging sales challenges that salespeople have to account for. Here are FIVE of the main concerns salespeople will face in

Whether you’re a small business owner who looks after marketing yourself or you manage the marketing team within your company, knowing how to utilize LinkedIn for business and marketing is key to optimizing your platform. Here are some suggestions you need to get your company’s LinkedIn presence started and optimize it for your business goals. Setup Your

The difference between average salespeople and good ones is staggering. Average reps hit their quota —most of the time — while good ones don’t just consistently hit, they have blow-out months and quarters. Good reps earn their prospects’ admiration, loyalty, and referrals. They skillfully handle objections and preemptively surface concerns to make them disappear. If

What is a Marketing Mix? The marketing mix refers to the actions a company takes to market its product(s) and/or service(s). Typically, it acts as a framework for breaking down the four key components of marketing — product, price, place, and promotion.The marketing mix helps companies organize their marketing initiatives by task and department for

Are You Using Email Marketing?As a small business, email marketing is one of your most important ways to build relationships and attract new customers.While digital marketers today put a lot of time and effort into creating multi-channel marketing campaigns, no other marketing channel holds as much reliability and credibility as email. Email is the powerhouse